Internet Marketing is a revolution in Advertising
Guaranteed Readers - Digital Accounting - Changeable Copy

Cost Comparison - National Study - AdTech Magazine - January, 2004-2005

Direct Mail (offline)                   $9.94ea.

Yellow Pages (offline)                $1.18ea.

eMail (online)                             $0.50ea.

Search Engine Management (pay per click)     $1.00 - $10.00 ea.

Search Engine Optimization      $0.19ea.

$.05 per unique visitor is not unheard of with our system

Digital advertising you can count on at a price as close to free as we can get it!

Reprint: Search Engine forums January 2006

It's not getting SEOs to invest in organic search marketing that's the problem, it's getting their customers to buy into it.

Any SEO/SEM firm worth its salt understands that organic search optimiation is far more valuable to a client in the long term, but there are two problems...

1.) They make more from paid search advertising.
2.) Clients are more accepting of paid search advertising.

Those are pretty steep hurdles to overcome. The reality is that people want "guaranteed results" and paid search listings are the only way to guarentee them.

The problem with this is that it doesn't fit with any other form of advertising. No one would tell their PR firm that they have to guarentee a story placement in the NY Times or the Washington Post. No one would tell their direct mail firm that they must guarentee X amount in sales. You just can't do it. But, because of that initial focus on rankings, that's what companies are still looking at as a sign of success.

There's also another issue at play...

Companies are used to advertising as being something clearly defined and tangible. They may not have the creative ability to come up with it, but they know how it works. Organic search engine optimization is still quite difficult for many to understand. There are too many variables involved, too many unknowns...it's still voodoo to your average business owner. That makes it a tough sell.

You've got to think of it like this...

Pay Per Click = Direct Mail, TV Ads, Billboards, Web site development

Fairly easy sells, you can see the results immediately, you see your ad out there, it's where you want it to be, you control the cost. It's an expense.

Organic Search = Branding, Usability Testing, Viral Marketing

Hard sells because you can't see any of the results immediately. They are not seen as "expenses" but rather as an investment with an unknown time frame for results. That makes all of these things more difficult to sell.

But, in much the same way that companies that embrace things like branding and usability testing will find themselves moving ahead of the competition, the companies that embrace organic optimization early on will find themselves able to cut back on some of their other expenses (re: PPC) while still enjoying greater profits and sales.

It's just going to take time for people to "get it."

This is how we do it!

BROCHURE

TEST

ALGORTHIM

ACCOUNTING

R.O.I.